Craig Roberts
Hinge
2025 – 2025 | Hinge Studios & Hinge Labs

Staff Product Designer

Impact
Architected an AI-First Product

Defined end-to-end AI experience model

Hired and mentored designers

Redesigned Dating Around People

Directly informed Hinge’s 2026 company strategy

Created a measurable lift in real-world dates

2024–2024 | Hinge Labs

Staff Product Designer

Impact
Shipped Prompt Feedback, Hinge’s First AI Feature

Reduced low-quality prompts by 33%

Increased high-quality responses by 174%

Made AI Exploration Shippable

Established live prototyping and real-user evaluation as default

Directly enabled all subsequent Hinge AI features

2023–2024 | Hinge Labs & Hinge Lifecycle

Lead Product Designer

Impact
Defined AI Strategy

Closed org-wide uncertainty on AI

Established rituals and evaluation frameworks

Scaled Notification Systems

Drove +0.4% opt-in lift, up to +2% app-level opt-in

Increased GDPU by 1.9%

Meta
2021–2023 | Meta Reality Labs

Staff Product Designer

Impact

Shipped Sports Experiences

Defined pre-market interaction models across hardware surfaces

Unified Multi-Device Systems

Defined pre-market interaction models across hardware surfaces

Defined Core Wearable Patterns

Established foundational interaction models for unreleased hardware

2019–2021 | Facebook Video

Senior Product Designer

Impact

Built and Scaled Video Playlists

Increased PMV watch time by 20%

Launched Facebook on TV

Unified external sharing behavior across multiple platforms

Enabled Multi-Platform Video Sharing Strategy

Unified external sharing behavior across multiple platforms

GoDaddy
2017–2019 | GoDaddy

Product Designer

Impact

Drove GoCentral Activation

Increased PMV watch time by 20%

Expanded GoCentral Platform

Increased PMV watch time by 20%

Oberland
2016–2017 | Oberland

Interaction Designer/Art Director

Impact

Siegel Family Endowment Website

Luck Companies Website

Nurse Family Partnership Branding

Pratt Institute
2014–2016 | Pratt Institute | 3.8 GPA

M.F.A. in Communication Design

Impact

President of AIGA | Pratt Student Group

Design Ethics (Thesis)

AAA New York
2012–2014 | AAA New York

Designer

Impact

Car & Travel Magazine

Print & Digital Advertising

2012–Present | Multiple Companies

Freelance Designer

Impact

Collegeboard Academic Planner

NFL Look Book

Circleline Advertising

Lehman College
2007–2011 | Lehman College

B.S. in Computer Graphics and Imaging

Impact

3D Modeling and Animation

Digital Design

Photography & Sculpture