Facebook on TV
Role
UX Designer
Interaction Designer
Visual Designer
Tools
Figma
After Effects
Adobe Illustrator
Adobe Photoshop
Origami
Problem
Facebook recognized the importance of creating a premium viewing experience for their users to compete with other streaming services. However, they also wanted to maintain the platform's identity as a hub for user-generated content. This presented a challenge, as they needed to find a way to integrate these two types of content seamlessly without compromising the user experience.
Hypothesis
If we allow Facebook Watch viewers to be effortlessly entertained with video curation and seamless mobile to TV experiences, then they will enjoy thier content on the device with the best viewing experience.
Viewing user-generated content on TV was not a natural use case for Facebook Watch viewers, who typically used the platform to fill short gaps in their day. The communal nature of TV viewing posed privacy and use case challenges for our content.
As a team, we focused on leveraging the strengths of Facebook Watch and developing innovative ways to transform short-form user-generated content into engaging long-form experiences
KPIs
Increase in Facebook Watch on TV watch time
Increase in Facebook Watch casting
The Solution
Facebook Watch on TV
Initial Results
We ran a series of tests to build toward our vision. Half over half our test improved metrics 2-10% increases in watch-time and engagement.
Shipped Experience
After carefully evaluating our process and gathering feedback from small business owners, product managers, engineers, and senior leadership, we crafted a clear vision for bringing Facebook Watch to TV.
Our approach began with building a unique log-out experience, which was a first for our company, in order to deliver on our vision of effortless entertainment. We wanted viewers to be able to turn on their TV and immediately enjoy high-quality content.
Collaborating with partners and internal curators, we created curated collections of content that were translated into "channels" designed for seamless scrolling. This approach combined the familiarity of the mobile experience with the traditional TV viewing experience, delivering an unparalleled viewing experience for our audience.
